We do not believe in black and white thinking. So we will celebrate plenty of goalposts along our way!

2026

• 2nd of May, 2026: The first video goes live! Petition on change.org is also live (even got an accidental head start), as well as the very first rendition of this website. We have begun. 👀

Stretch goals (changes as we go)

If there is an accompanying video of Kristine’s going more in depth about the subject, there will be a link.

• Awareness campaigns and collaborating with authors, creators and other figures to spread the word and build traction.
• Recruit companies with short enough ingredient lists that transitions will be relatively easy, to act as flagships and best practice inspiration.
• Functional chemicals and the most common allergens listed on the garment tag. Examples include formaldehyde and per- and polyfluoroalkyl substances (PFAS).
• Dyes and any other chemicals still present in the garment at purchase to be listed in the garment tag or by scanning a QR-code. Especially Azo-dyes and Azo-disperse dyes
• For all components to be listed on the garment tag or by a scanable QR-code. Including elastics, sewing thread, lining, accessories, etc.
• Fully traceable production history, including geographical locations/companies involved in each step. From the fibres being grown or synthesised, through blending, spinning, weaving, bleaching, dyeing, printing, sewing, finishing, and the myriad of shipping steps in between.
• Working conditions of the people producing the garments at the time of production.
• As with food additives and cosmetics ingredients; a publicly accessible database where consumers can look up the compounds in their clothing, and what they are used for/potential health challenges or links to studies related to the compound.
• Initiatives that encourage companies to release such information, and other progress that encourages “only one earth” thinking to reduce suffering and be more mindful of the limited resources our planet can sustain.